MetaDerm Brand Toolkit

MetaDerm

Metaderm is a breakthrough over-the-counter psoriasis and eczema solution that's stronger than prescription without all of the side-effects. Charged with turning heads towards this gentle yet effective super-solution through a targeted Facebook ad campaign and website, we set out to put a simple and upbeat spin on ye olde sentimental pharma communications.

We created a clean yet playful brand world featuring photography that cropped in close on the product’s strongest benefit: happy skin, supported by a friendly and inclusive tone of voice and a conversational typeface to match.

Created at Anomaly, New York, 2016.

Creative Director: Dave Clark. Design Director: Gillian Haro. Photography: Brayden Olson

MetaDerm Brand Toolkit

MetaDerm Brand Toolkit

MetaDerm.com Homepage

MetaDerm.com Homepage

MetaDerm Facebook Ad Campaign

MetaDerm Facebook Ad Campaign

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MetaDerm Hypothetical Print Ad

MetaDerm Hypothetical Print Ad