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Kate Spade Saturday

With very few storefronts, Kate Spade offshoot Saturday leaned heavily into email promotion not only to plug newness, but to infuse surprise and good vibes into cluttered inboxes that would channel the spirit of Saturday (the day), 7 days a week — their brand mantra.

Leveraging a fine toolkit of patterns, yellows, typefaces and rogue one-offs from e-comm photoshoots. I created, planned, designed and art directed months of emails, homepages, Instagram and Facebook assets keeping them fresh, delightful and click-worthy.

Design Director: Allison Henry Aver.

Kate Spade Saturday Homepage

Kate Spade Saturday Homepage

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Kate Spade Saturday Emails

Kate Spade Saturday Emails

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Kate Spade Saturday Facebook Posts

Kate Spade Saturday Facebook Posts

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