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J.C. Penney Holiday Giving Tour

J.C. Penney launched a Holiday Giving Tour in 2012, giving away mini sweepstakes buttons and acts of generosity at 10 events launched across the US.

The NYC event offered free ice skating and cocoa in Bryant Park, with special surprise guest John Legend. Taking over Bryant Park & its subway station, near the Manhattan J.C. Penney store, our event was both an act of generosity and a store-driver.

JCPenney Holiday Giving Tour Logo

JCPenney Holiday Giving Tour Logo

JCPenney Holiday Giving Tour Logo Turned 3D

JCPenney Holiday Giving Tour Logo Turned 3D

JCPenney Holiday Button Sweepstakes Giveaways

JCPenney Holiday Button Sweepstakes Giveaways

JCPenney Holiday Giving Tour Bryant Park

JCPenney Holiday Giving Tour Bryant Park

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JCPenney Holiday Giving Tour Bryant Park Subway Station

JCPenney Holiday Giving Tour Bryant Park Subway Station

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JCPenney Holiday Giving Tour NYC Cab

JCPenney Holiday Giving Tour NYC Cab