CB2 Holiday Gift Card

CB2 Holiday

Having completed work on a new set of brand pillars for CB2 – bright, inviting & creative— this campaign was the first work created with these new values at its core.

We created a bright and flexible system of ribbons, circles, typographic lights inspired by their circular logo, an inviting campaign tagline and interpretation of holiday colors, bringing good cheer to print, digital, windows and in-store displays and inspiring creativity during the holiday season.

Created at Mother New York for CB2's 2013 and 2014 Holiday Seasons. Design Director: Mark Aver. Co-Designer: Matt Wenger.

CB2 Holiday Gift Card

CB2 Holiday Gift Card

CB2 Holiday Toolkit

CB2 Holiday Toolkit

CB2 Holiday Shopping Bag and In-Store Banners

CB2 Holiday Shopping Bag and In-Store Banners

CB2 Holiday Catalog & Gift Guide

CB2 Holiday Catalog & Gift Guide

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CB2 Holiday Gift Idea Generator

A bright, one-off window display for CB2's Soho store. offered passersby the gift of 3 great gift ideas upon every press of the button, inviting them inside to cross a few gifts off their lists.