Bumble and bumble. Wear and care.
A hair therapy line rethought, renamed, redesigned and repositioned to reconnect with the Bumble brand DNA and consumer. Style (and color) on with Bumble and bumble. Wear and care.
Creative Direction: Helen Steed. Design Direction: Gillian Haro. Copy Direction: Gillian Haro & Caroline Wilson.
Bumble and bumble. Good Tidyings Holiday Campaign
Looking for a cheerful and interactive gift? Bring good tidyings—custom designed and hand-illustrated boxes containing a shampoo, conditioner, iconic styling product, an easy DIY styling recipe and hair accessory gift so festive it could hang on a holiday garland. Whew.
Creative Director: Helen Steed. Design & Copy Direction: Gillian Haro.
Bumble and bumble. Surf Spray Relaunch
Abandoning scuba suits and sandy surfer tomboys, we relaunched our most popular product, a more glamorous and aspirational urban-surf bend.
Creative Direction: Helen Steed. Design & Photo Direction: Gillian Haro. Copy: Caroline Wilson
The Straight Line by Bumble and bumble.
Creating smooth new ways to straight as you like styles, we reached out to all flat-ironers and blow-driers with a campaign centered around great smoothing products, in the midst of very damaging keratin treatments.
Creative Director: Helen Steed. Design & Photo Direction: Gillian Haro. Copy Direction: Caroline Wilson & Gillian Haro
Bumble and bumble. Stylist Kit Illustration
One of many many illustrations I created for Bumble and bumble during my time there.