Bumble and bumble. Wear and care.

Bumble and bumble.

I spent 8 short years at Bumble and bumble, a clever and multi-faceted hair brand creating a wide range of work from product launches and seasonal campaigns, to educational materials for hair stylists, retail experiences and all things Fashion Week. It was a thorough education in product development, in creating unique and compelling stories around product benefits within a crowded category and in creating strong yet always playful concepts.

Created at Bumble and bumble. 2004-2012. Creative Director: Helen Steed.

Bumble and bumble. Wear and care.

Bumble and bumble. Wear and care.

A hair therapy line rethought, renamed, redesigned and repositioned to reconnect with the Bumble brand DNA and consumer. Style (and color) on with Bumble and bumble. Wear and care.

Creative Direction: Helen Steed. Design Direction: Gillian Haro. Copy Direction: Gillian Haro & Caroline Wilson.

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Bumble and bumble. Good Tidyings Holiday Campaign

Bumble and bumble. Good Tidyings Holiday Campaign

Looking for a cheerful and interactive gift? Bring good tidyings—custom designed and hand-illustrated boxes containing a shampoo, conditioner, iconic styling product, an easy DIY styling recipe and hair accessory gift so festive it could hang on a holiday garland. Whew.

Creative Director: Helen Steed. Design & Copy Direction: Gillian Haro.

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Bumble and bumble. Surf Spray Relaunch

Bumble and bumble. Surf Spray Relaunch

Abandoning scuba suits and sandy surfer tomboys, we relaunched our most popular product, a more glamorous and aspirational urban-surf bend.

Creative Direction: Helen Steed. Design & Photo Direction: Gillian Haro. Copy: Caroline Wilson

The Straight Line by Bumble and bumble.

The Straight Line by Bumble and bumble.

Creating smooth new ways to straight as you like styles, we reached out to all flat-ironers and blow-driers with a campaign centered around great smoothing products, in the midst of very damaging keratin treatments.

Creative Director: Helen Steed. Design & Photo Direction: Gillian Haro. Copy Direction: Caroline Wilson & Gillian Haro

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Bumble and bumble. Stylist Kit Illustration

Bumble and bumble. Stylist Kit Illustration

One of many many illustrations I created for Bumble and bumble during my time there.