Almay

A new system of packaging visuals for Almay, the gentle make-up brand. For Almay, gentle had come to mean neutral. This redesign project gently introduced a role for color in their identity and leveraged the shape of a proprietary drop in cueing gentle across their artwork and packaging forms.

Design Director: Paulina Reyes. Co-Designers: Damien Saatdjian & Pedro Messias

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ALMAY_DROP_LOGO.jpg